THE STORY
Pet food pioneers
With Rinti and Schmusy, we have conquered the specialist trade
Our story resembled a kind of "David vs. Goliath" at the beginning. Newly founded, we wanted to offer our first pet food products – Rinti and Schmusy – to nutrition-conscious pet owners. But how do you make the leap into the competitive market and how do you assert yourself as an unknown pet food producer? Our guiding principle quickly provided the answer: As pet lovers, we deliver premium quality that pet lovers can only find in designated specialist retailers.
