History

The world's coolest pet gear!

Rogz started in a 2-bedroom apartment in Blouberg, a suburb of Cape Town, and produced sunglass straps and watch bands for the American market. In 1999, we visited the guys in South Africa and together developed the funky, hip, surf-inspired pet brand Rogz. Collars and leashes in a surf style were the first products for pets. The so-called Taffetta was woven with funky designs and sewn onto the nylon webbing, giving Rogz its cool look. However, the look alone wasn't enough; the "Fort Nox" for plastic buckles was designed in Switzerland and implemented in South Africa by a Swiss individual.