1998

1999

Founding of the company

The idea originated from a thesis during studies, aiming to blend high quality and fashion trends with sports activities like surfing and jogging, thereby revolutionizing the Swiss pet market.

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1999

We start with Freezack

The birth of Freezack, the proprietary brand of BusinessCom Trading AG

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2000

Rogz goes to Switzer­land

The Rogz brand is sold for the first time in Switzerland

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2001

Now we're launching into action!

BUSINESSCOM launches as an importer and wholesaler for dog and cat accessories.

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2003

Our products stand for quality

With the Rogz brand, we have established ourselves as specialists in sporty, fashionable, and high-quality nylon leashes and collars

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2005

We're getting bigger!

We're moving to Biglen and expanding our warehouse space from around 300 m² to over 1,000 m², which is heated during the summer and well cooled in winter.

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2006

World Wide BUSINESSCOM

BUSINESSCOM goes online and is present on the internet for the first time.

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2007

Our product range is expanding

We are revising the catalog and presenting many new products and innovations.

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2008

A major player

Nestlé Purina PetCare approached us to manage specialist retailers in the pet food sector for them. We accepted, leading to another move. We now operate from Gümligen, with approximately 1,800 m² of warehouse space, providing optimal access capabilities.

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2010

We're getting a new look

We're revamping our corporate identity (CI) and adjusting everything accordingly. The new catalog is being created, true to the motto 'the life of the animal is important to us'! The catalog is based on the daily activities of the dog and sets new standards in usability and user-friendliness.

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2011

The only constant is change

Dog Gone Smart, with its fantastic Nano products, expands our bed collection. The new website goes online. For the first time, we decide not to attend a trade show and plan an open day at our facility.

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2012

There is an addition

Dirty Door Mats becomes a hit and adds a lot of music to our range! Chomper and Escapure enrich our product lineup

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2013

Benvenuto a bordo

United Pets, a friend from the early days of pet care, joins us on our journey, adding Italian charm to our existing products. Particularly, Rogz receives strong color support and harmonizes perfectly with United Pets. Our snack range is complemented by Doggy Kitchen, with a focus on Switzerland and sustainability strengthened.

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2014

Natural effectiveness

Alongside the Swiss company Bogar, we've introduced effective, high-quality, plant-based products into our range. Bogar AG produces its products according to proprietary formulas and international standards. To ensure the high quality of the products, only the finest raw materials are used and processed in their production.

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2015

Swiss dog and cat specialties

Fresh, high-quality products enriched with Swiss organic alpine herbs, all sourced from Switzerland. These are our driving forces behind our new product line, Snuggi’s.

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2016

bePure – For the Love of Nature

The starting shot for our own global food brand at Interzoo 2016.

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2016

It's time to move

We're moving to Burgdorf with new office spaces and a warehouse spanning an area of 12,000m².

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2018

Events shape the year

The birth of our own care and hygiene brand. In-Fluence offers high-quality products in body and dental care, as well as nutritional supplements and protection against parasites for dogs and cats. We are expanding our warehouse space by 14,000m² with an additional storage location in Gontenschwil.

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2020

Larger assortment, larger warehouse

Since March 2020, our warehouse in Biglen, spanning an area of 21,000 square meters, has been operational.

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2022

We remain innovative

Since the summer of 2022, our automated small parts warehouse 'CUBY' in Biglen has been in operation. This system comprises over 9,000 container storage locations, arranged in 2 aisles and 13 levels, serviced by 28 shuttles. With this, we take a big step towards an automated future.

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2023

A new appearance for the future

In October 2023, we gave our company's appearance a fresh redesign. We remain innovative, so our logo had to be adapted to our philosophy.